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NASCAR knows its fans 100% better. See the big picture in Big Data with HP HAVEn

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This video talks about how NASCAR uses tools in the the HAVEn platform to analyze the Big Data generated by 75 million fans through social media, broadcast partners and traditional outlets.

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Learn about these partners' state-of-the-art solutions on HP technology platforms and what made them winners of the 2014 AllianceOne Partner of the Year Awards.

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